Emerging Trends in Online Marketing

7 Hot Marketing Trends for 2022

We all are witness to the rapidly evolving technological innovations taking birth and how their implementations alters the concept of online marketing upside down. Online marketing is a type of marketing that promotes products and services by utilizing the properties of the Internet as well as computers, mobile phones, and other digital media and platforms.

Every new innovation helps to change the way businesses use new features to reach people’s phones directly because they know people prefer to shop online rather than in physical stores.

Companies use a combination of search engine optimization, content marketing automation, data-driven marketing, social media marketing display advertising, etc to carry out marketing campaigns. Digital marketing campaigns extend beyond the Internet to non-Internet channels such as television, mobile phones, SMS.

Any marketer would agree that trends change on a daily basis. Every year, we witness the rise and fall of various trends, which forces online marketing campaigns to evolve. Here are some of the emerging online trends:

Big Data

Big Data assists marketers in customizing content based on customer behavior by analyzing data collected from social media, online purchases, app downloads, and other sources.

Mobile Phones

Every marketer is incorporating technology to influence the explosive growth of mobile devices.

Micro Moments

People nowadays rely on their phones for everything: whether they have to buy something, go somewhere, learn a new skill or something new. Marketers are already making use of personal moments.

Video Marketing

The popularity of video content has skyrocketed, as has its audience. Brands use video advertising to inform their audience.

Voice Content

Voice search accounts for nearly one out of five searches and is growing. Companies have begun influencing the voice searches to reach potential customers directly..

Personalization

As number of customers grow, marketers’ ability to provide them personalized online experience becomes vital for any brand.

Chatbots or Helpbots

Chatbots or Helpbots are intended to assist customers by delivering information in real time.

These are some of the key trends that marketers have incorporated into their campaigns.

In the coming days, derivatives created out by combing the features of the above will push the boundaries of technology further.

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Binay Srivastava

Binay Srivastava

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I am Binay, writer, author, and editor. I am an electrical engineering graduate. ezinearticles.com, issuu.com, and many newspapers have published my articles.