Helping Customers to Buy Your Products
Your company has created a sound product, has priced it right, and a wonderful marketing strategy is in place. All affordable online tactics have been applied.
Can you afford to sit back and just watch? Will the sales grow? Perhaps not, unless the company is able to sell the product fully over the Internet, salespeople have to do a lot legwork.
For example, if you want consumers to buy the product from a retail store, sales staff first will have to convince the store owner to carry the product.Only then the revenue will be generated and you get your salary.
A lot must go through before a sale can be made. Companies depend on their sales force to lay the ground work before selling a product. Much depends on the sales/marketing team for success.
What do salespeople do
- Creating value and benefits for their customers
2. Building and retaining relationships
3. Relaying and conveying customer and market information to the company
To be able to help customers buy his products or services is the ONLY reason for the existence of a salesperson; it brings money, so necessary for the survival of any person, family or a company.
And how to convince the customer to buy the product you are selling or trying to sell, truthfully, without applying any pressure is the reason for the existence of this book.
The ideas listed in the book apply to both field and online sales.
This book shows the route to real success; just follow the do’s and don’ts given in the book.
- Never overpromise. It is a sure recipe for disaster
2. Show just 2/3 benefits of the product and keep repeating it till it sinks in the buyer’s mind
3. Visualize possible objections & pain points; rehearse answers
4. Use email marketing and various networking methods
5. Cost/Price is almost NEVER the real reason for not buying
6.Use warranty to eliminate the risk factor. That’s all you need to achieve success in sales or in any field.
40 pages ISBN: 978–93–87302–01–3 Better Books
BIC: KJS-Sales and Marketing
BISAC: BUS 058000-Business & Economics/Sales & Selling/General
About the Author With a background in electrical engineering, Binay Srivastava is a career coach, professional writer, author, and editor with a specialization in digital marketing. He has held senior positions in sales, market research, logistics, and government relations.
Available from: https://www.amazon.in/Helping-Customers-Buy-Your-Products-ebook/dp/B0874SJ2GJ